BMW also unveiled its electric car i3s and hybrid vehicle i8 Roadster along with a slew of other top-end models at the Auto Expo 2018.
A year after introducing its popular 'MINI' range of cars in India, luxury car maker BMW has begun the local production of 'MINI Countryman' at the facility in Chennai.
The not-so-mini MINI Countryman is the first 5-door model from the company under BMW ownership and also the only model which isn't manufactured in the UK. Positioned as a crossover SUV, the niche vehicle has garnered a cult following in India as well due to its premium looks and supreme driving dynamics. Thus MotorBeam.com decided to test the latest edition of the car and give their opinion about the British offering.
The German luxury car manufacturer is quietly building on the legacy of the Mini, enticing young, trend-conscious and quality-oriented buyers with the promise of making them stand out in the crowd.
To meet the rising demand for its iconic brand Mini, German luxury carmaker BMW Group on Wednesday launched its British premium luxury small car in the 3-door and 5-door variants with petrol and diesel options.
'Localisation saves a lot of time and cost for them. Keeping an eye on a long-term market, this is the best way these car-makers can build momentum for their brands.'
Zippy and comfortable, the Mini Convertible is a perfect car for short jaunts, but this isn't the ride you'd choose to take your entire family to the airport or pick for a long family excursion, says Pavan Lall.
Why is the Mini the only "lifestyle" auto badge that seems to be growing and staying strong? Pavan Lall finds out.
The challenge for BMW is to overtake Mercedes-Benz, which bounced back three years ago to become king of the hill.
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